Keyword Variation - mk

Keyword Variation

Optimizing a website is a technique. First step is to lists the keywords or phrases that relate to the product or service being promoted on the website.

Once You have created list of keyword , this is not enough. Expand the keyword a number of different ways. Expanding keywords will allow you to capture additional targeted web traffic. The more you expand keyword., the wider the audience attracts.

Tips to help expand your list of keywords and phrases -

Alternative – Combination - Permutation

Combination can include multi-word phrases, which will exponentially increase the number of phrases in the keyword list.

i. e., color shoe, shoe color 

Twig – Stick – Stem

Stemming of word is the process of changing the tense and format of the keyword. Stemming uses the root of the word, and makes a number of variations.

i. e., color, colored, coloring 

Modifiers -Transform - Amend

Using Geographical or Superlative modifiers is an easy way to expand a keyword list... 

Geographical Modifiers

Location-based modifiers to modify the keyword phrase. This is important when a business primarily sells to a localized audience.

i. e., Washington DC pizza

Superlative Modifiers – Excellent – Outstanding - Exceptional

Superlatives can also be used as modifiers to further expand the keyword.

i. e., best pizza, cheap pizza, inexpensive pizza, 

Regional Dialects

Proper spelling may vary based on geographical location, be sure to optimize and make spelling variations from region to region.

i. e., colour vs color. 

Misspellings 

Fast typing on keyboards still results in misspellings, be sure to consider common misspellings and may occur when creating a keyword list. Factors matter in misspellings into your keyword advertising and SEO strategy.

i. e.,  fat fngers 

Brand 

Don't neglect your brand! People search on brand names to find products or companies. You should of your own, for your brand in the search engines and advertising. This way, you should optimize for your brand.

i. e., product brand, company brand, 

Develop a robust list of keywords and phrases for optimization and bidding. 

Some keyword Tools -

Web Based Keyword Tool

Google Trends
Free Word Tracker
Keyword Suggest
Keyword Analysis Tool
Keyword List Generator

How to Optimize for Organic Search

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